Cotton Comfort Brief
£14
Sizes: XS–XL
New · UK based
Soft innerwear for everyday confidence.
Feel pure comfort
in every layer.
PureLace is a UK-based innerwear brand offering soft, breathable pieces designed to move with you – from first coffee to last scroll.
In stock · UK sizes
Comfort-first fit
No wires, no drama – just soft essentials you’ll actually reach for.
Featured pieces
Innerwear that disappears under your day.
Build your drawer around soft, simple essentials. All prices in GBP, inclusive of UK VAT where applicable.
Seamless Hipster Brief
£12
Sizes: XS–XL
Soft Lounge Bralette
£24
Sizes: S–XL
Shaping High-Waist Short
£32
Sizes: S–XXL
Cotton Layering Brief · 2 pack
£22
Sizes: XS–XL
Seamless Brief · 3 pack
£28
Sizes: XS–XL
Why PureLace
Designed in the UK. Thoughtful in every seam.
PureLace is a UK-based innerwear label created to make your first layer the easiest decision of the day. We focus on soft fabrics, gentle finishes and silhouettes that sit smoothly under whatever you wear on top.
Owned & operated by Waqar Saleem · PureLace, United Kingdom.
Soft, breathable fabrics
Cotton-rich and microfibre blends chosen for comfort, not just looks.
Made for real days
Pieces that feel good at your desk, on the sofa and everywhere in-between.
Simple UK sizing
Clear size ranges with room to move – no over-complicated charts.
Secure checkout
Card payments processed via trusted providers and SSL-secured checkout.
Ships from the United Kingdom
Care & shipping
Soft on skin, clear on policies.
We keep things simple – from washing instructions to how your order arrives at your door across the UK.
UK shipping
Standard UK delivery
2–4 working days · £3.95
2–4 working days · £3.95
Express UK delivery
1–2 working days · £6.95
1–2 working days · £6.95
Free delivery
Automatically applied on orders over £60.
Automatically applied on orders over £60.
Delivery estimates are from the time your order is dispatched, excluding weekends and UK public holidays.
Care instructions
Everyday bras & bralettes
Hand wash cold or gentle machine cycle in a lingerie bag. Line dry only.
Hand wash cold or gentle machine cycle in a lingerie bag. Line dry only.
Briefs & shorts
Wash at 30°C with similar colours. Do not tumble dry to keep the fibres soft.
Wash at 30°C with similar colours. Do not tumble dry to keep the fibres soft.
Shapewear
Use mild detergent and avoid fabric softeners to preserve stretch and support.
Use mild detergent and avoid fabric softeners to preserve stretch and support.
Following these steps helps maintain shape, colour and comfort over time.
Customer policies
Returns, exchanges & privacy.
We value clarity. Please review the key points below before placing your order with PureLace.
Returns & exchanges
Return window
You may request a return within 30 days of receiving your order.
You may request a return within 30 days of receiving your order.
Condition of items
Bras, bralettes and camis must be unworn, unwashed and with all tags attached.
Bras, bralettes and camis must be unworn, unwashed and with all tags attached.
Hygiene policy
For hygiene reasons, briefs and bottoms can only be returned if the hygiene seal is intact and the item has not been worn.
For hygiene reasons, briefs and bottoms can only be returned if the hygiene seal is intact and the item has not been worn.
How to request
Email our support team with your order number and reason for return before sending any items back.
Email our support team with your order number and reason for return before sending any items back.
Refunds are issued back to the original payment method once your return has been inspected and approved.
Payments & privacy
Accepted payments
We accept major debit and credit cards via secure online checkout.
We accept major debit and credit cards via secure online checkout.
Secure processing
Payment details are processed by trusted third-party providers; we do not store full card details on our own servers.
Payment details are processed by trusted third-party providers; we do not store full card details on our own servers.
Personal data
We only collect information necessary to process your order, deliver it and support you as a customer.
We only collect information necessary to process your order, deliver it and support you as a customer.
Contact
For any privacy or payment questions, contact our support team using the email address below.
For any privacy or payment questions, contact our support team using the email address below.
By placing an order, you agree to our general terms of sale and privacy practices.